Boost for HD Radio in USA
The National Association of Broadcasters (NAB) has launched a new product called the 'Embedded Exporter' in partnership with TISA member iBiquity Digital Corporation, to support low-cost introduction of HD Radio by broadcasters. HD Radio has strong potential for carrying advanced data services such as traffic information, so this innovation is expected to help the deployment of advanced services in the USA.
An excerpt from the NAB press release, which can be seen in full here :
NAB AND PARTNERS UNVEIL RESULTS OF PROJECT TO LOWER HD RADIO UPGRADE COSTS FOR STATIONS
-- 'Embedded Exporter' technology unveiled at the NAB Show --
LAS VEGAS -- The National Association of Broadcasters (NAB) today unveiled the results of an unprecedented partnership with iBiquity Digital Corporation and four broadcast equipment manufacturers to accelerate the commercial development of products based on next-generation HD Radio "Exporter" technology. The products, which significantly reduce a radio station's cost to upgrade to HD Radio, are being introduced and made available for purchase during the NAB Show in Las Vegas.
"NAB is playing a critical role in the creation of new technologies to benefit our members and promote the future of broadcasting," said NAB President and CEO David K. Rehr. "This is just one example of how we're fulfilling our advocacy promise to broadcasters."
HD Radio stations use the Exporter to combine multicast audio channels and advanced data services along with a station's main audio channel into a format suitable for transmission. NAB and iBiquity, the developer of HD Radio digital broadcasting, worked with four manufacturers -- BE, Continental, Harris and Nautel -- to accelerate the development and implementation of this next-generation technology. Known as an "Embedded Exporter," the technology further reduces the size and cost of HD Radio transmission facilities.
--information from www.nabshow.com
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